In response to the challenge of harmonizing a brand encompassing sports activewear, sports bikes, a vegan coffee shop, and cold-pressed juices, I devised a solution based on a "Branded House" architecture. By anchoring all offerings in shared values of vitality, sustainability, and innovation, I created a unified visual identity. This strategy effectively surmounted the hurdle of diverse categories, fostering robust brand recognition and customer loyalty in the process.
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Responsiblity Brand Strategy Visual Design Art Direction Content Marketing Identity Design